The Science of Social Media

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

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Eine durchschnittliche Folge dieses Podcasts dauert 14m. Bisher sind 169 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast
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episode 168: News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More


As always, a ton is happening in the world of social media, and it can be hard to catch every story.So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage...


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episode 167: How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)


Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there. We've collected some favorites for you!In this episode, hear about 10 Instagram brands and influencers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories, too...


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   12m
 
 

episode 166: The Science Behind the Best Instagram Bios


Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today...


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   12m
 
 

episode 165: ​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros


Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid...


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episode 164: Inside the Facebook Ads of Your Competitors: How to Research, What to Learn


If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there...


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 16 September 2019  12m
 
 

episode 163: Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best


When marketers wish for more time and resources, they often wish to spend it on video marketing.Well, what if you only needed six seconds of video to make your impression?The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources...


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 09 September 2019  11m
 
 

episode 162: Magical ways to measure social media attribution


When someone makes a purchase or signs up for your product, how do you know where they came from?Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having?Attribution to the rescue!Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way...


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 03 September 2019  13m
 
 

episode 161: How to Find a Fantastic Agency to Help With Your Social Media Marketing


Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists. If this is a route you've thought about exploring, then we think you'll find a lot to love in this week's episode all about agencies. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration...


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 26 August 2019  12m
 
 

episode 160: A Crash Course in Microcopy for Social Media Captions


Copywritingis one of the most essential skills for a marketer to have.Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.Consider this a crash course in copywriting for all the little things you write on social media everyday...


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 19 August 2019  13m
 
 

episode 159: Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing


Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.Your audience may be there. Opportunities certainly exist there...


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 12 August 2019  13m