The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

Eine durchschnittliche Folge dieses Podcasts dauert 21m. Bisher sind 182 Folge(n) erschienen.
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episode 223: Exploring Instagram Influencers and Fake Social Influence Part 1


"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible? In the wake of some interesting in-depth research into...


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episode 224: Exploring Instagram Influencers and Fake Social Influence Part 2


In a follow up to our last episode on fake social metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement....


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episode 225: Future Gazing with Matt Ward from Disruptors.fm podcast


With many of you are gearing up around the start of a new academic year we thought we'd indulge in a little future-gazing. This week we talk with Futurist and Angel Investor Matt Ward from The Disruptors.fm podcast. With a background in building and...


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 28 August 2019  30m
 
 

episode 226: Revisiting 'The 4P's of the Marketing Mix' with Mike Berry


AKA 2 P's, a D, and an MC


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 09 September 2019  31m
 
 

episode 227: Employee Advocacy At Scale with Hootsuite Amplify


  Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives....


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 18 September 2019  32m
 
 

episode 228: Marketing Personalisation and Conversion Rate Optimisation


Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many...


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 09 October 2019  22m
 
 

episode 229: BIMA Conference Highlights


  Daniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. BIMA drive innovation and excellence across the digital industry. While at the conference, Daniel collected a...


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