Didn't See It Coming by Marc Stoiber

Explore brands that learned from the past and are looking to the future, to succeed today.

https://marcstoiber.podbean.com

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 109 Folge(n) erschienen. Dieser Podcast erscheint alle 10 Tage
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episode 60: How to market your solar business? Go beyond solar.


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episode 59: How to build a top tech city brand


Quick, name two top tech cities. Silicon Valley, and, ummm... Exactly. Being a top tech city and being known as a top tech city are two quite different things. I challenge that the difference all comes down to brand. Here in Victoria BC, my hometown, we'...


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 01 August 2019  37m
 
 

episode 58: The rise and fall of podcasting?


To me, podcasting is a passion - I simply love bringing guests on who have an interesting perspective on brands, marketing and communication, and I love sharing their ideas with my audience. If someone gives me business because they enjoy my podcast, tha...


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 18 July 2019  30m
 
 

episode 57: The Calgary Stampede brand: evolve or die?


The Calgary Stampede - the greatest outdoor show on earth - just wrapped up. This year, the show was marred by the tragic deaths of 6 horses in the chuckwagon races, sparking outrage among fans and activists alike.  Is it time for the Calgary Stampede to...


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 17 July 2019  21m
 
 

episode 56: Pushing past your comfort zone: my University of Adversity interview


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episode 55: Can you eliminate gender stereotyping from advertising?


On Friday June 21st, the UK enacts a regulation barring gender stereotyping from advertising. It's a noble initiative but, I believe, a futile one. Advertising, to paraphrase Malcolm McLaren, is all about sex. Sex sells. And with sex come stereotypes of ...


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 19 June 2019  16m
 
 

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There's never a shortage of great marketing and brand-related stories. But we really hit the jackpot the last little while. So I went on the air with Mark Brennae of CFAX to talk about it. First, what's up with Drake? Is he the new Toronto Raptors mascot...


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 28 May 2019  22m
 
 

episode 53: What's in the coffee? The unlikely rise of McDonald's brand brew.


The other day, I was strolling through Costco, and saw McDonald's coffee pods on sale. I was amazed - not so long ago, I was working on the McDonald's account as a creative director and writer, and the coffee was our Achilles' Heel.  How did they do it? ...


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episode 52: Tiger Woods, Donald Trump, and Boeing. A big day for brands.


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 16 April 2019  20m