Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 192 Folge(n) erschienen.
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episode 1: Coke vs Pepsi - Cocaine is King


In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city about to go dry, the temperance authorities are coming for him. Pemberton needs to cook up a new recipe, fast — before his own demons tear him apart. And there’s another problem on the horizon. Its name is Pepsi-Cola...


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 16 August 2018  27m
 
 

episode 2: Coke vs Pepsi - Candy Monster


The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Candy. He stays one step ahead of Coke with his dirty business practices. It’ll be up to lawyer and turnaround artist Walter Mack to stop the baddest man in the candy business...


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 21 August 2018  28m
 
 

episode 3: Coke vs Pepsi - Cola über Alles


With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold...


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 23 August 2018  25m
 
 

episode 4: Coke vs Pepsi - The Imitator's Revenge


Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe...


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 28 August 2018  26m
 
 

episode 5: Coke vs Pepsi - No Sacred Cows


With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not.   Support this show by supporting our sponsors! LinkedIn - Go to LinkedIn...


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 30 August 2018  28m
 
 

episode 6: Coke vs Pepsi - The Soda Revolt


Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider this but choose drastically different paths for the future. One gets as far away from soda as they can, the other doubles down...


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 04 September 2018  29m
 
 

episode 7: Coke vs Pepsi - Interview with Tristan Donovan


Host David Brown chats with series writer Tristan Donovan, author of Fizz: How Soda Shook Up the World, about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Germany, Pepsi’s frantic struggle to make sure Coca-Cola didn’t beat it into space, and why Coca-Cola bottles have that iconic silhouette. And then there’s the cola that almost dethroned Coke. (Hint: it’s not Pepsi). David Brown even cops to his favorite cola...and the answer may surprise you...


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 06 September 2018  26m
 
 
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