Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 192 Folge(n) erschienen. Dieser Podcast erscheint alle 2 Tage
subscribe
share



 

recommended podcasts


  • 1
  • 1

episode 1: Cereal Wars - A Divine Mission


It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal...


share





 15 July 2019  26m
 
 

episode 2: Cereal Wars - Breakfast of Champions


It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother.  But there’s about to be another entrant to the cereal business...


share





 17 July 2019  27m
 
 

episode 3: Cereal Wars - Sugar Rush


World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions? But sugary cereal isn’t the only new challenge the cereal giants are wrestling with...


share





 22 July 2019  26m
 
 

episode 4: Cereal Wars - Cereal Offenders


It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals. As General Mills fights back, Post is looking to the stars. It's planning a direct attack on Kellogg’s best-selling cereal with help from the space race...


share





 24 July 2019  27m
 
 

episode 5: Cereal Wars - Trix of the Trade


It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man.  But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts. So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious...


share





 29 July 2019  27m
 
 

episode 6: Cereal Wars - Going Soggy


It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills. But even as the two rivals slug it out for number one, they’re both facing a new reality: a market that’s losing its appetite for cereals as people abandon their breakfast bowls for grab-and-go morning meals of granola bars, bagels and Egg McMuffins.


share





 31 July 2019  24m
 
 

episode 7: Cereal Wars-The Most Important Meal


Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing came to be so aggressive. Support us by supporting our sponsors! Away-To get that $20 off, here’s what you do: visit awaytravel...


share





 05 August 2019  30m
 
 
  • 1
  • 1