Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 212 Folge(n) erschienen. Dieser Podcast erscheint alle 2 Tage
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episode 1: Nike vs Adidas - Sneakerheads


In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs the question - Why are companies sinking so much money into mesh and rubber for your feet? In this series of Business Wars, we'll find out...


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 27 February 2018  21m
 
 

episode 2: Nike vs Adidas - The Starting Line


Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until WWII. The war may have been over for Germany, but the rivalry between Adi and Rudi was just heating up. Rudi left to start his own company, Puma, and Adi created Adidas...


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 01 March 2018  23m
 
 

episode 3: Nike vs Adidas - Walking Billboards


As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to see their favorite athletes almost any day of the week...


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 06 March 2018  21m
 
 

episode 4: Nike vs Adidas - Nike Air


Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time. With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest boost for Nike was an up and coming athlete. Like Jesse Owens fifty years before, a young Michael Jordan would carry a fledgling shoe brand to new heights...


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 08 March 2018  27m
 
 

episode 5: Nike vs Adidas - Rebound


Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen...


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 13 March 2018  26m
 
 

episode 6: Nike vs Adidas - The Defectors


The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outperformed by three little white stripes. But it’s not all bad. The constant competition drove both companies to produce better shoes, better apparel, and have made each other better businesses...


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 15 March 2018  19m
 
 

episode 7: Nike vs Adidas - Interview with Liz Dolan and David Meltzer


Today we talked to Liz Dolan, former Nike CMO, and David Meltzer, sports marketing guru and agent about this vicious war. If you loved them here, you’ll love their podcasts even more. Liz co-hosts Safe For Work, a show that answers your burning business questions and provides the advice you need to keep your office drama-free, and Satellite Sisters, where she got to sit down with Phil Knight and talk about Nike with the man himself. You can listen to that interview here...


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 20 March 2018  45m
 
 
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