Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 162 Folge(n) erschienen.
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episode 3: Nike vs Adidas - Walking Billboards


As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to see their favorite athletes almost any day of the week...


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 06 March 2018  21m
 
 

episode 2: Nike vs Adidas - The Starting Line


Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until WWII. The war may have been over for Germany, but the rivalry between Adi and Rudi was just heating up. Rudi left to start his own company, Puma, and Adi created Adidas...


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 01 March 2018  23m
 
 

episode 1: Nike vs Adidas - Sneakerheads


In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs the question - Why are companies sinking so much money into mesh and rubber for your feet? In this series of Business Wars, we'll find out...


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 27 February 2018  21m
 
 

episode 8: Netflix vs Blockbuster - Interview with Rich Greenfield


Rich Greenfield is a tech and media analyst with BTIG who’s been covering this battle in some capacity for decades. We had the chance to talk to him in depth on today’s episode. Follow Rich on Twitter @RichBTIG Support us by supporting our sponsors: ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BW


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 22 February 2018  23m
 
 

episode 7: Netflix vs Blockbuster - The Way We Watch


Netflix goes from being a streaming company to a movement in which consumers all over the world decide what show to watch -- and when and how they watch them. The future that Reed Hastings and Marc Randolph envisioned two decades earlier has arrived. The unfettered reign of cable television has ended. The war for streaming viewers will become richer. And more cutthroat. Support us by supporting our sponsors: Casper - Get $50 off your purchase of a mattress when you go to Casper...


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 20 February 2018  25m
 
 

episode 6: Netflix vs Blockbuster - Binge


Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.  Support us by supporting our sponsors: ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter...


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 15 February 2018  23m
 
 

episode 5: Netflix vs Blockbuster - HBO Gets In The Ring


We take a step back to explore how a little company called Home Box Office went from serving B-movies to 325 homes in Wilkes Barre, Pennsylvania to become the juggernaut that we know as HBO. In the process, HBO, become the standard by which all other cable companies would have to measure themselves - after all, it's not TV. It's HBO. Support us by supporting our sponsors: ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter...


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 13 February 2018  30m
 
 

episode 4: Netflix vs Blockbuster - The Digital Divide


You know that expression “content is king”? Well it turns out, sometimes it’s not. Sometimes it’s a hard-working algorithm that burrows into customer habits and viewing patterns. With that, Netflix had a clear upper hand on Blockbuster. That, and the fact that Netflix targeted this new “streaming” technology that in 2007, no one really believed in. Soon they were on top of the world. But it’s dangerous being on top. If you trip, you have a long way to fall...


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 08 February 2018  22m
 
 

episode 3: Netflix vs Blockbuster - Dirty Tricks


Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the books to get inside Netflix. Sometimes they succeeded - sending “housewives” into warehouses as spies, and sometimes things didn’t go as planned. But when Blockbuster did deliver, they delivered big. They threw everything they had at Netflix, but the war raged on...


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 06 February 2018  22m
 
 

episode 2: Netflix vs Blockbuster - Origins


After Hastings pleaded with Antioco to buy Blockbuster Online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer so Netflix would wither and die. Meanwhile, Netflix was struggling to gain legitimacy in Hollywood. Netflix quickly realized that before it could take on the Hollywood gods, it would have to slay Blockbuster...


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 06 February 2018  19m