Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

Eine durchschnittliche Folge dieses Podcasts dauert 26m. Bisher sind 151 Folge(n) erschienen. Alle 2 Tage erscheint eine Folge dieses Podcasts
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episode 5: Anheuser-Busch vs Miller - Surprise Attack Dog


It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite. With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that see the company travel to Japan, disguise itself as a microbrewery, and go head hunting. Support us by supporting our sponsors! ZipRecruiter - Download the free ZipRecruiter Job Search app today — and let the power of technology work for you.


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   25m
 
 

episode 4: Anheuser-Busch vs Miller - Miller Killers


It’s the late 1970s and Miller is hurtling towards the top of the brewing industry on the back of High Life and Lite. Anheuser-Busch’s new leader August Busch III knows he must act fast to stop the threat. But before he can do that there’s internal problems that need fixing. A strike has shut down the company’s breweries and threatening to leave the business disunited and demoralized at the worst possible moment. Support us by supporting our sponsors! LinkedIn Marketing - Go to LinkedIn...


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   25m
 
 

episode 3: Anheuser-Busch vs Miller - It’s Miller Time!


Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign targeting blue-collar workers thirsty for a cold pint...or three. But at Anheuser-Busch, a generational rift is brewing — one that could have major repercussions for the beer business...


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   23m
 
 

episode 2: Anheuser-Busch vs Miller - Swinging for the Majors


By 1933 Prohibition is over, and that means the race is on to dominate a beer market that’s been reset. Under the leadership of Anheuser-Busch heir Gussie Busch, the company is out to reclaim the beer throne. But there’s a challenger for the crown — Milwaukee’s top brewery, Schlitz. But as these two giants lock horns in the fight for dominance, Miller Brewing is struggling to realize its dream of becoming a major league brewer. And it won’t sit by on the sidelines...


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   26m
 
 

Introducing Inside Star Wars


Heroes, villains, action... all set in a galaxy far, far away. Join Inside Star Wars and go behind the camera and find out how one of the most iconic series in film history came to be. Listen now at: http://wondery.fm/ISWED


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   6m
 
 

episode 1: Anheuser-Busch vs Miller - The Beer Barons


It’s 1893 and Chicago is about to host The World’s Columbian Exposition. It’s going to be the biggest show the world’s ever seen, and that means it’s time for Adolphus Busch to shine. He’s the owner of Budweiser brewery Anheuser-Busch and the most flamboyant beer baron of the Gilded Age. Busch is determined to use the show to overshadow and outspend his nemesis, Captain Pabst, the owner of America’s number-one brewery. But there’s a distraction he’s got to deal with first...


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   27m
 
 

episode 9: Netflix vs Blockbuster Revisited - What’s Next for Digital Streaming


On today's special interview episode, renowned media futurist Rich Greenfield returns to fill us in on the latest developments in the streaming wars and how these changes might impact viewers in the coming years. Greenfield is a media and tech analyst with BTIG who has been following the industry for decades. Support us by supporting our sponsors! Peloton Tread - Go to onepeloton.com and use the code BW to get $100 off accessories with the purchase of a Tread


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   34m
 
 

episode 8: Netflix vs Blockbuster Revisited - Streamers Everywhere


It’s spring 2019, and the Mouse House is determined to challenge Netflix for streaming supremacy. Disney CEO Bob Iger draws gasps at an industry event when he announces the new Disney Plus streaming service will cost just seven bucks a month. Then the company drops another bombshell — it’s buying out Comcast’s stake in Hulu, the destination for edgy, adult fare, to expand its streaming empire. Now whatever content Disney makes, it’ll have a platform to host it...


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   22m
 
 

episode 7: Netflix vs Blockbuster Revisited - Break the Wheel


Netflix goes from being a streaming company to a movement in which consumers all over the world decide what to watch, and when and how they watch. The future that Reed Hastings and Marc Randolph envisioned two decades earlier has arrived. The unfettered reign of cable television has ended. In 2019, AT&T’s acquisition of HBO’s parent company Time Warner in 2019 throws HBO’s future into even more turmoil...


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   26m
 
 

episode 6: Netflix vs Blockbuster Revisited - Binge


Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.


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 15 May 2019  23m