Just because it is free does not mean there is no cost though
TikTok is not even five years old and is part of a Chinese group called Bytedance that operates a short video app in China called Douyin for the Chinese market and TikTok for the rest of the world. It is based on another Chinese short video app that it acquired in 2017 called Musical.ly which had a sizable US user base. It took off in October 2018 thanks to the combination of impressive creation tools and creators that sparked a slew of video challenges.
For older generations that struggle to take a decent digital picture, the idea of creating a video albeit only 15 seconds long might seem impossible, but TikTok makes creating an impressive video relatively easy.
image credit: tiktok.com