Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://art19.com/shows/business-wars

subscribe
share



 

episode 4: Hershey vs Mars - Mars Attacks!


It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?
Exciting news! Business Wars is now available globally. That means you can listen to Business Wars in French, German, Spanish, and Brazilian Portuguese:  wondery.fm/BWPortuguesewondery.fm/BWSpanishwondery.fm/BWFrenchwondery.fm/BWGerman Support us by supporting our sponsors!Door Dash - To get $5 off your first order, download the DoorDash app from the App Store and enter promo code BWZipRecruiter - Try ZipRecruiter FOR FREE at our web address: ZipRecruiter.com/BW


share





 06 November 2019  27m