The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.



221: Secrets of a Facebook Superstar: How this 24-Yr-Old CMO Doubled His Business in Less than a Year

What if you could double your business with Facebook over the next year? That’s exactly what happened for Oral Essentials when they doubled-down on their FB advertising and focused on scaling up. Oral Essentials CMO, Justin Maddahi, joins us today to discuss some of the game-changing tactics that have helped him grow the business with Facebook. He talks about why he’s shifted to nearly all user-generated content, how he approaches creative testing, and why he’s managing all aspects of Facebook in-house. If you’re trying to scale up your advertising, you won’t want to miss this episode. Enjoy! Episode Highlights

  • 6:15 The birth of Oral Essentials and what separates them from other oral care brands.
  • 8:11 Justin’s journey from science major to CMO.
  • 9:48 Why Justin decided to expand the business beyond Amazon and start owning his own channels.
  • 11:56 The Facebook tactics that helped Oral Essentials see massive growth, including what Justin says you must start doing right now.
  • 13:00 Why shifting to user-generated content is key to Facebook success.
  • 16:01 How Oral Essentials got into influencer marketing and the main metrics to look at when deciding which influencers are best for your brand.
  • 20:44 Justin’s approach to A/B testing Facebook ads and how much he recommends tweaking an ad before giving up on it.
  • 23:45 Why it’s worthwhile to sacrifice a lookalike audience for the sake of testing.
  • 25:12 The reason Justin hasn’t tried Facebook’s new Dynamic Creative Testing feature yet.
  • 27:24 Don’t get hung up on targeting -- creative is what changes the game.
  • 29:29 From ad agency to in-house: why Justin first outsourced his ads, and then decided to bring then back in.
  • 31:37 Pro tip: engage with your audience when they comment on your ads.
  • 32:47 Oral Essential’s growth strategy: why they’re expanding into retail stores and the impact their increased Facebook budget has had on retail sales.
  • 35:00 The two most important things Justin’s learned while doubling the business over the last 12 months.
  • 38:41 If you truly want to see success with your Facebook ads, get help from an expert.
Links And Resources
  • Oral Essentials
  • Upfluence
  • Episode 173: The Five-Step Process To Optimize Your Facebook Ad Account (the RCAB-P Process) 
  • Book: Wizard of Ads
  • Ecommerce Coalition
  • Brand Growth Experts
  • Foxwell Digital
  • Review or subscribe on iTunes


 15 October 2019  42m