The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.



218: An Inside Look At Facebook’s New Customer Feedback Score

Hey advertisers, Facebook doesn’t care about you. It cares about its users. That’s why it recently launched a new tool called the Customer Feedback Score. Facebook is using this tool to crackdown on drop shippers and other advertisers whose products don’t deliver. Today we’re going to talk about where to find this tool, how to interpret the data it provides, and what you can do to improve your score. Enjoy! Episode Highlights

  • 5:40 How Facebook is cracking down on drop shippers and shoddy products with its new tool.
  • 8:25 Where to find you Customer Feedback Score in your account.
  • 9:36 What you’ll see when you access your Customer Feedback Score and how to understand your score.
  • 11:40 Reviewing positive feedback: what your customers want more of.
  • 13:46 Identifying opportunities for improvement.
  • 17:30 Don’t let your score drop too low or your ads, and your page, will be banned from Facebook.
  • 18:55 As the big 3 ad platforms work to create better experiences for consumers, you’ve got to plan ahead and shift your approach accordingly.
Links And Resources
  • The Facebook Customer Score
  • Facebook and Instagram Pro Ad Buyers Group
  • Episode 215: Practical Tips From A Founder Who Got Slapped By Google…And Recovered
  • Article: Facebook ramps up customer feedback surveys to crack down on misleading e-commerce ads
  • Article: Introducing Checkout on Instagram
  • @a_brawn on Twitter
  • @andrewfoxwell on Twitter
  • Brand Growth Experts
  • Foxwell Digital
  • Review or subscribe on iTunes


 24 September 2019  23m