The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.



217: How Josh Meyer Built The Fastest Growing Company In Maine

Sometimes it takes a lot of failures before you make it big. Today’s guest is no stranger to failure -- he once invested $250K in a company that never even launched. But now, Josh Meyer is the CEO and co-founder of Brickell Men's Products, the fastest-growing company in Maine and the fastest-growing skincare company in the world. Josh joins us to talk about the challenges Brickell faced with their rocketship growth, why he’d never raise money for a business again, and his love-hate relationship with Amazon. Enjoy! Episode Highlights

  • 6:44 Introducing Josh and his path to becoming the CEO and co-founder of the fastest-growing company in Maine.
  • 9:45 How Josh runs a business based in Maine, while living in Florida.
  • 12:23 The moment Josh realized Brickell’s success was real.
  • 14:00 Lessons learned from a $250K business flop.
  • 17:32 Some of the challenges of being a fast-growing company.
  • 20:39 How Josh assesses Brickell’s success and growth potential, and why he doesn’t trust Google Analytics.
  • 24:56 As you spend more money on Facebook, you need to be critically examining the leads you acquire.
  • 27:58 Brickell’s approach to customer loyalty programs and how it’s shifted as they’ve grown.
  • 31:10 Why Brickell is willing to sell their soul to capture email addresses.
  • 33:27 How Josh’s approach to email has evolved as the business has grown.
  • 36:49 Why Josh thinks spending money on social media influencers is total BS.
  • 39:01 When it comes to rolling out new products, if you’re going to fail, fail quickly.
  • 41:14 Keep your friends close but keep your enemies closer: how Amazon contributes to Brickell’s continued success.
  • 44:54 Resources that have helped Josh along the way.
  • 48:30 Now Hiring: Brickell is looking for a Marketing Director.
  • 51:18 Three things you can do right now to start growing your business even faster.
Links And Resources
  • Brickell Men's Products
  • Eight Saints
  • Hiring: Marketing Director for Brickell Men's Products
  • Klaviyo
  • Upwork
  • Asana
  • Monday
  • Noah Kagan: What I Learned Growing an 8-Figure Business
  • Private Intensive Workshop
  • Brand Growth Experts
  • Foxwell Digital
  • Review or subscribe on iTunes


 17 September 2019  54m