The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

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episode 210: Digital Marketing New Year Resolutions 2019


Ciaran and Daniel are back to kick the new year off on the podcast with the exciting announcement about our new Digital Marketing Podcast Awards. We want to hear about your favourite digital marketing tools and resources for our soon to be launched Digital Marketing tools and resources. Just head over to https://www.targetinternet.com/awards to nominate your favourite and most trusted tools. We also share some new year resolutions with a few changes we are making to the podcast which we hope will make things better and ensure that every week this year from this point on we have new podcast content for you. Have some feedback for us on the show? We'd love to hear from you. Please get in touch www.targetinternet.com/podcasts. Daniel discusses how he is attaining the utopian dream al marketers dream of 'Inbox Zero.' Find out the process he is using Sanebox and some email template tools to speed up dealing with email on a daily basis with a bit of automation, and finally making more use of task lists for anything that needs more than a couple of minutes to complete. Ciaran explores both his poor parenting skills and how social, 'social' media is all in the same story which has led him to question if he needs social media in his life. Daniel shares with us his ruthless Facebook culling of non-friends and creation of a more excellent digital social space. We also explore the overlap between email and social channels. Ciaran and Daniel also explore website middle age spread/muffin overhang when it comes to website image sizes. How many images is your website packing over 1mb in format and is it slowing things down for your website visitors? Find out what's slowing your site with the website speed testing tools in the show notes below. Once you've done that, Cut the image fat with Squoosh, a fab new web page based image compression app that will work wonders on image bloat on your site with a super visual and super easy to use Moz-jpeg compression utility. You can also check out our guide to using Squoosh published on Target internet today and discover some of the new and beautiful web image formats you can start to explore and make use of. https://www.targetinternet.com/a-complete-guide-to-squoosh-what-is-it-and-how-to-use-it/ Useful Links Digital Marketing Podcast Awards- Enter your favourite marketing tools and resources https://www.targetinternet.com/awards Sanebox (with a free $5 coupon to get you started) https://www.sanebox.com/signup/34d8f795f6 Daniel’s crafty tool for email replies by keyboard shortcut https://textexpander.com/ Watch Ciaran's personalised video from Wistia https://soapbox.wistia.com/videos/Z5WgnguYFg MailChimp industry email stats https://mailchimp.com/resources/email-marketing-benchmarks/ Feedly News Aggregator Tool https://feedly.com/ Tim Ferris's 5 Bullet Friday Email https://tim.blog/welcome-to-5-bullet-friday/ Submit your tools and Twitter accounts https://www.targetinternet.com/awards Gtmetrix https://gtmetrix.com/ Google Page speed check https://developers.google.com/speed/pagespeed/insights/ Squoosh https://squoosh.app/ Target Internet Squoosh User manual https://www.targetinternet.com/a-complete-guide-to-squoosh-what-is-it-and-how-to-use-it/


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 09 January 2019  35m