The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

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Using YouTube for Digital Marketing


The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal Edwards, and his success with SBTV ( although just how successful he has been is still under debate between Ciaran and Daniel) Check out the Youtube Dashboard for latest viewing trends http://www.youtube.com/trendsdashboard Compare your performance with industry norms through Google instream video benchmark analysis http://www.google.com/adwords/watchthisspace/tools/in-stream-video/


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 22 December 2011  9m