The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at



Analytics Conversion Tracking and Multi Channel Funnels

Episode 61,  Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversion  paths and conversion rates?  How do you use multi channels feature to segment your website traffic? What are assisted conversions? How can you set up custom tracking to track activity on your site or in your marketing emails? How can you set up multiple custom tracking to track large campaigns? Once you have it all set up and working well, how do you benchmark the results you are getting and monitor improvement? All this and more in this episode.


 08 March 2012  17m