Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversion paths and conversion rates? How do you use multi channels feature to segment your website traffic? What are assisted conversions? How can you set up custom tracking to track activity on your site or in your marketing emails? How can you set up multiple custom tracking to track large campaigns? Once you have it all set up and working well, how do you benchmark the results you are getting and monitor improvement? All this and more in this episode.