The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

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An Introduction to Digital Marketing Attribution Modelling


Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?”   We explore what Attribution modeling is? How it helps? How can you implement it effectively? and briefly discuss researching the fabulous fandango tools that are there to help you achieve this marketing sales utopian nirvana:-) 


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 02 April 2012  17m