Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in Northern Denmark) about transmedia story telling. We explore what is it and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the stories being told? Could you use this in your next cross channel marketing campaign?
Check out these resources for to learn more about transmedia story telling:-
http://www.yousuckattransmedia.com/about/ Christy Dena, http://www.universecreation101.com
Also mentioned in discussion but not really transmedia story telling... Hunter shoots a bear campaign example
Get in touch with your questions:-
The Digital Marketing Podcast is bought to you by Target Internet.com