The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

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Discover Transmedia Story Telling


Episode 72 Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in Northern Denmark) about transmedia story telling. We explore what is it and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the stories being told? Could you use this in your next cross channel marketing campaign? Check out these resources for to learn more about transmedia story telling:-  http://www.tstoryteller.com/getting-started-in-transmedia-storytelling http://www.slideshare.net/sioflynn/transmedia-101-toronto-june-12-2012 http://www.yousuckattransmedia.com/about/  Christy Dena, http://www.universecreation101.com http://www.deepmediaonline.com  http://www.youtube.com/watch?v=Oe3St1GgoHQ Also mentioned in discussion but not really transmedia story telling... Hunter shoots a bear campaign example http://www.youtube.com/watch?v=4ba1BqJ4S2M Get in touch with your questions:- daniel@targetinternet.com ciaran@targetinternet.com The Digital Marketing Podcast is bought to you by Target Internet.com visit http://www.targetinternet.com


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 14 September 2012  34m